SEO
is a great strategy to grow a business. In that case, it is needed to hire an
SEO expert, either to assist your in-house Search Engine Optimization team or completely take over the
entire search engine optimization effort. Unfortunately, many companies don’t
know the first thing about SEO, which leads them to open and vulnerable to make
mistakes. Hiring the wrong consultant to take control of your search marketing
effort can cause a huge mistake that is not only difficult to fix but expensive
as well. A simple Google search will provide a bunch of consultant suggestions,
with great skill, experience and price.But if you want to secure your place on
the first page of Google’s search results, you need to take a very disciplined
approach to find the best SEO firm possible. Here we have enlisted four mistakes
you need to avoid when hiring an SEO Expert for your company.

Hiring
an expert based on keyword ranking promises: SEO
experts sometimes tries to sell you based on the keyword ranking techniques. They
will send you regular reports based on fancy keywords. But are those keywords
really enough for you and your visitors to demonstrate your service,
work-pattern, and target? Well, let me tell you, last year Google had been
built smart enough to understand synonymous and semantically-related keywords
which means you are no longer bound to place exact-match keywords in several
places of your content. Google’s entire business model is designed to rely on
the best serving appropriate results in the top spot. If your content is unable
to present what searchers are seeking for or in accordance with the ‘search
intent’, then it’s hard for you to stay longer in this crowd business field. You
can rather go for a ranking report which highlights a number one ranking or you
can search how much revenue your SEO campaign is generating and what your ROI is
every month. Keyword rankings don’t really matter a lot nowadays. Revenue and
ROI do. It’s important to work with an SEO expert who understands what numbers
truly matter.
Investing
in secret techniques or ‘special tools’:Another
dishonest tactic that a marketing firm might promise is that they have a
“secret technique” or that will guarantee your site rank higher. They will talk
about their special automated processes and proprietary tools to rank faster
which surely sounds like a tempting offer and believing it is a mistake that
many businesses have made over the years. Now, SEO is no longer a hacker space since Google has changed its algorithm to focus on natural and organic content.
Now it’s a marketer’s space, and these “special tools” will surely backfire in
the complex algorithm that Google uses to rank websites.
Falling
for unrealistic SEO promises: Always select
SEO partners that use safe steady techniques to rank you. Do not rely on the
shady unrealistic promises which can penalize your site from search engines. It
is a time taking and ongoing process, the result will improve thoroughly, the
right firm will continue to keep yielding positive results month over month,
year over year.
Hiring
an SEO expert that sells packages like ‘one size fits all’: Every
business has different needs, goals, target audience, overall specific reason
to hire an SEO expert. There is absolutely no reason to buy a pre-made SEO Package. Good firms need to really study your business strategy, understand
your basic objectives, research your competition in the market, analyse your
website criteria in a completely unique and separate way, only then can they put
together a solution.
New York SEO Experts
Chainlink
is a full-service digital marketing agency based on New York City. Their
service companies and brands to reach a targeted audience with personalized
marketing messages. Including every field of digital marketing strategy and specializes in search engine optimization to help their clients gaining
visibility, leads, customers and supporters through search discover ability.
Here is a glance over their areas of SEO expertise:
·
SEO Audit – Analysis of
your current SEO on-page setup
·
Technical SEO experts –
Meta data, Sitemaps, Alt tags and more
·
Keyword Research –Identifying
high-value long-tail keywords
·
Competitive Analysis –
Estimation of SEO based competitive landscape
·
On-page Optimization –
Implementation of SEO audit findings
· Off-page Link
Construction – Earn high-value backlinks to boost your digital position in
search
Client-first
Approach – New York SEO Experts of Chainlink Marketing empower clients to know about their approach to SEO along the way.
Their extensive knowledge provides their clients with the instruction and tools
they need to navigate the ever-changing and competitive SEO world.