Four Mistakes to Avoid when Hiring the SEO Expert

SEO is a great strategy to grow a business. In that case, it is needed to hire an SEO expert, either to assist your in-house Search Engine Optimization team or completely take over the entire search engine optimization effort. Unfortunately, many companies don’t know the first thing about SEO, which leads them to open and vulnerable to make mistakes. Hiring the wrong consultant to take control of your search marketing effort can cause a huge mistake that is not only difficult to fix but expensive as well. A simple Google search will provide a bunch of consultant suggestions, with great skill, experience and price.But if you want to secure your place on the first page of Google’s search results, you need to take a very disciplined approach to find the best SEO firm possible. Here we have enlisted four mistakes you need to avoid when hiring an SEO Expert for your company.

 Hiring an expert based on keyword ranking promises: SEO experts sometimes tries to sell you based on the keyword ranking techniques. They will send you regular reports based on fancy keywords. But are those keywords really enough for you and your visitors to demonstrate your service, work-pattern, and target? Well, let me tell you, last year Google had been built smart enough to understand synonymous and semantically-related keywords which means you are no longer bound to place exact-match keywords in several places of your content. Google’s entire business model is designed to rely on the best serving appropriate results in the top spot. If your content is unable to present what searchers are seeking for or in accordance with the ‘search intent’, then it’s hard for you to stay longer in this crowd business field. You can rather go for a ranking report which highlights a number one ranking or you can search how much revenue your SEO campaign is generating and what your ROI is every month. Keyword rankings don’t really matter a lot nowadays. Revenue and ROI do. It’s important to work with an SEO expert who understands what numbers truly matter.

Investing in secret techniques or ‘special tools’:Another dishonest tactic that a marketing firm might promise is that they have a “secret technique” or that will guarantee your site rank higher. They will talk about their special automated processes and proprietary tools to rank faster which surely sounds like a tempting offer and believing it is a mistake that many businesses have made over the years. Now, SEO is no longer a hacker space  since Google has changed its algorithm to focus on natural and organic content. Now it’s a marketer’s space, and these “special tools” will surely backfire in the complex algorithm that Google uses to rank websites.

    Falling for unrealistic SEO promises: Always select SEO partners that use safe steady techniques to rank you. Do not rely on the shady unrealistic promises which can penalize your site from search engines. It is a time taking and ongoing process, the result will improve thoroughly, the right firm will continue to keep yielding positive results month over month, year over year.

   Hiring an SEO expert that sells packages like ‘one size fits all’: Every business has different needs, goals, target audience, overall specific reason to hire an SEO expert. There is absolutely no reason to buy a pre-made SEO Package. Good firms need to really study your business strategy, understand your basic objectives, research your competition in the market, analyse your website criteria in a completely unique and separate way, only then can they put together a solution.

New York SEO Experts

Chainlink is a full-service digital marketing agency based on New York City. Their service companies and brands to reach a targeted audience with personalized marketing messages. Including every field of digital marketing strategy and specializes in search engine optimization to help their clients gaining visibility, leads, customers and supporters through search discover ability. Here is a glance over their areas of SEO expertise:

·         SEO Audit – Analysis of your current SEO on-page setup

·         Technical SEO experts – Meta data, Sitemaps, Alt tags and more

·         Keyword Research –Identifying high-value long-tail keywords

·         Competitive Analysis – Estimation of SEO based competitive landscape

·         On-page Optimization – Implementation of SEO audit findings

·     Off-page Link Construction – Earn high-value backlinks to boost your digital position in search

Client-first Approach – New York SEO Experts of Chainlink Marketing empower clients to know about their approach to SEO along the way. Their extensive knowledge provides their clients with the instruction and tools they need to navigate the ever-changing and competitive SEO world.